Category Archives: Strategic Marketing Blog

Revenue Generation

In engaging new clients, the key words to strategic marketing are “Revenue Generation”.  Who doesn’t  need or want more revenue for their business? This week I have been working with a couple of new clients global and local – however, the … Continue reading

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What’s in a name?

JoAnn Vanfleteren is a professional consultant in marketing and communications with solid international experience – a proven leader and innovator. She is an expert on brand strategy and multi-channel communication with a collaborative management style who can achieve measurable ROI … Continue reading

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Time. Talent. Treasure.

Utilizing and capitalizing on your resources are important within any organization; however, within the non-profit world time, talent and treasure is paramount to their success. This weekend, I rappelled 18 stories from the Hilton on Pensacola Beach for the Boy … Continue reading

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Loyalty and Relationships
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Did you know that banks have an over 71 percent loyalty rating?  Forrester Research conducted the Loyalty Test which shows higher shares of consumers that are reluctant to switch businesses. Amazingly, according to the National Credit Union Association 650,000 banking … Continue reading

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Getting it right!

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Steve Jobs is often referred to as a visionary but he has always been an inspiration for marketers. Apple’s upcoming store opening in Grand Central Station in New York brings a smile to my face -  they got it right on … Continue reading

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Purposeful. Meaningful. Powerful results.

According to the media, we are heading toward an upswing in the economy.  Although, remarkably,  marketing budgets are staying the same or being reduced and requiring organizations to be innovative and ensure each endeavor undertaken delivers. As a marketer, I … Continue reading

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