JoAnn Vanfleteren is a results-driven strategic marketing consultant with a successful track record in growing sales and increasing profits for industry leaders, start-up companies and non-profits. She is highly adept at quickly assessing and identifying opportunities. She offers her clients expertise in strategic planning, product development and positioning, business and market strategy and utilizing customer databases to achieve powerful results. JoAnn is known for her ability to deliver innovative solutions that capitalize on her client’s assets through marketing strategies, plans and other tactics.
Over the years, Vanfleteren has led key initiatives for some of the world’s leading companies. Before creating Vanfleteren Consulting, she served as head of Interventional Cardiology Marketing Communications at Boston Scientifics’ European headquarters. In this role, she served as the cardiology communication counsel to management and led European communications, crisis communications, event strategy and new product launch campaigns.
She also served as the head the European Consumer Division at Esselte N.V. Belgium, the world’s largest office products manufacturer. In this position, she identified cost savings of 1.8 million Euros by re-packaging the consumable product line. She was promoted from the Global Marketing Manager for Esselte UK, Ltd., England where she focused on unifying the brand image and launched their B2B online presence in 22 countries and over ten languages.
She began her career at Nationwide Building Society, the world’s largest building society with assets exceeding 202 billion pounds sterling; Vanfleteren led the marketing initiative for the first online bank in the United Kingdom. The online bank rose to the number one position within six months surpassing 750 branches. JoAnn then managed customer migration of over a million customers from PC Banking to online banking shortly after graduating in 1995 from Stetson University with a B.A. in Business and Marketing where she was honored with the AMA Marketer of the Year Award.
Vanfleteren is a native of the Florida Gulf Coast and has lived and worked in the United Kingdom, Belgium, France and United States. Professionally JoAnn enjoys spending her time working with clients around the world, and time permitting; she also provides marketing services for many worthy causes. At the beginning of her career in England, she collaborated with 20 colleagues; mountain biked 382 miles in five days and organized media to raise 10,000 pounds sterling for a colleague’s cancer treatment. Her passion to help others still continues today. She also enjoys and supports the arts in her local community. JoAnn is the proud mother of two children and resides in Pensacola, Florida.
